By splitting Media Player’s features into two apps, however, Microsoft is trying to offer more distinctive features than the original Media Player for each intended purpose. There’s no denying, however, that Movies & TV and Groove Music don’t have the same brand recognition that Microsoft had with Windows Media Player. If you decide to rent content through the PC app, you’ll also be able to access it on an Xbox, should you wish too.
In that respect, Movies & TV is designed as a competitor for other big media rental apps such as Google Play or Amazon Prime Video.
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